Divi is a pizza ordering app to cure group ordering woes.
Partners: Gabriella Sanders, Esther Amaku
Role: Research, Strategy, UX
We interviewed two groups: friends and employees of 4 different pizzerias in Austin. We consolidated this data into a persona, problem statement, and solution.
We focused on creating an interface that allows groups to order pizza in a process that cuts out complicated decisions and keeps communication flowing freely.